STELTON
// Strategy & identity
Context
Stelton faced the challenge of remaining relevant to a younger audience, in a category often perceived as classic, but predictable and culturally distant.
Insight
A younger audience want objects that feel personal, expressive, and connected to creative culture.
Core idea
Turn Stelton from a design brand into a platform for everyday creativity.
Concept
Stelton x Creative Types is conceived as a collaborative platform where artists and makers reinterpret Stelton products, transforming them from finished design objects into creative canvases. Each collaboration introduces limited-edition reinterpretations alongside elements that invite personalisation, supported by creative guides that translate each artist’s craft into something accessible and usable.
Execution
The concept comes to life through a series of artist-led collaborations and product drops, supported by a visual identity rooted in individuality and creative expression. The campaign shifts focus from product to process, highlighting the making, thinking, and experimentation behind each piece. Across digital and social platforms, creators and users become active participants, positioning Stelton as an enabler of creativity rather than a static design authority.
Group case in collab with Stelton, BA Creative Branding, 2025
