STELTON
// Strategic campaign & identity
Skills
Brand strategy, Identity design, Trend research, Concept development
Context
Group case project in collab with Stelton / BA Creative Branding
Year
2025
About the project
This project aimed to reposition Stelton for a younger audience seeking products that feel unique, nostalgic, and creatively expressive. Based on 4C research and insight development, we defined a new strategic direction built on the purpose: Inspiring a new generation to find creativity in everyday life.
The concept was brought to life through Stelton x Creative Types. A campaign developed around collaborations with artists and makers.
The partnerships introduced limited-edition product redesigns, customising elements that encouraged personal expression, and creative guides inspired by each artist’s craft.
The result is a more inspiring and culturally connected Stelton identity, designed to engage and energise a new generation of creative consumers.
