HOOP
// Branding & Concept Development
Skills
Branding strategy & identity
Context
Entrance assignment BA Creative Branding
Year
2025
About the project
As part of my entrance assignment for the BA in Creative Branding at KEA, I created HOOP – a fictional brand concept for a circular children’s clothing line. The name blends hope, loop, and hoop, reflecting its playful and sustainable core. The project included a full visual identity, tone of voice, and a launch campaign. It helped secure my spot in the programme.
