Skoleværd
// Strategic rebranding project
Skills
Brand strategy & visual concept development
Context
Exam project, 5th semester BA Creative Branding
Year
2025
About the project
A strategic rebranding of Skoleværd, a Danish service that supports families with children experiencing school absenteeism. Based on consumer insight, trend research and a behavioural audit, I identified a need to shift the brand from a one-person practice to a broader, more trusted voice fighting stigma and creating awareness.
The result is a renewed brand identity built on clarity, empathy and empowerment.
The project included insight-driven strategy, a new tone of voice, updated visual identity, social media concepts, and a proposed strategic partnership to make conversations about school wellbeing more accessible.
