SALON I SAKSEN
// Rebranding project
Skills
Branding strategy & visual concept development
Context
Freelance
Year
2023
About the project
A renewed brand identity for Salon I Saksen, a hair salon based in the small coastal town of Sæby in northern Denmark. Inspired by the town’s iconic statue Fruen fra Havet / Lady of The Sea, the result was a minimalist and feminine brand rooted in the towns local identity.
The project included business research, renewed branding, logo, business cards, social media content, and a redesigned website. The branding remains in active use today.
